The Growth Formula

We delve into the differences between UX and UI, and shed light on the issues surrounding their understanding.

By integrating UX due diligence into your investment strategy, you can position yourself at the forefront of excellence and maximize returns on invested capital (ROIC).

By performing UX due diligence when acquiring or investing in companies, you can unlock hidden value, mitigate risks, and position yourself for long-term success.

Start with the foundation activities of defining your mission, vision, values, long-term goals, and themes. See how to create these elements, along with real-life examples.

We explore why even technical startups need to embrace UX and how doing so can help them create products that truly resonate with their target audience.

We created a foundational UX and business checklist each company needs to consider for a successful product.