Case Study: Experience Map for a B2C app
This case study showcases our experience creating experience maps.
Experience maps are a valuable tool for understanding the holistic experience of a person and are used before developing a customer journey map.
A mobile app’s design team faced the challenge of creating an effective and user-friendly solution that could deliver a positive and engaging experience.
However, before developing a customer journey map, they needed to understand the holistic experience of users going through a diet.
They realized that experience maps would be a valuable tool for understanding the users’ emotions, thoughts, motivations, and behaviors and developing an app that would resonate with them.
To create the experience maps for the B2C mobile app, we guided the team to conduct user research to gather information about the users’ experiences with diets.
The research involved qualitative methods such as interviews, observations, and surveys to capture the users’ behaviors, needs, and preferences.
Based on the insights gained from the research, we created an experience map that captured the journey of users going through a diet.
The maps showed the various stages of the experience, including the users’ emotions, thoughts, motivations, and behaviors. They also highlighted the external factors influencing the users’ experiences, such as the environment and social norms.
Creating an experience map was a critical part of the work on the B2C mobile app. The experience map helped the design team understand the holistic experience of users going through a diet, providing valuable insights that informed the app’s design.
By creating the experience map, we ensured that the app was designed with the users’ needs and experiences in mind, providing a positive and effective solution for users.