© All rights reserved. 

Why Foundational UX Work is Essential for Your Company’s Success

In today’s world, it’s not enough to design products and services based on how you feel or what you think your users want. User experience (UX) is a critical component of any successful business strategy, and taking the time to do foundational UX work can make all the difference.

At Flat Cube, we believe that a strong UX strategy starts with defining your business goals and understanding your target audience. This means conducting user research to gain insights into user behavior, developing personas to represent different user groups, and determining customer journeys to map out the user’s various touchpoints with your product or service.

Investing in UX Strategy for Long-Term Success

Once you deeply understand your users, you can create user flows and service blueprints that map out how your product or service will meet their needs.
These foundational UX elements are essential for making informed business decisions and design tradeoffs, ensuring that your product or service meets the requirements for success.

Without this foundational work, you risk designing based on assumptions or personal biases, which can lead to missed opportunities, wasted resources, and a subpar user experience.

Investing in UX strategy and doing the foundational work up front can save you time and money in the long run and help your company stand out in a crowded market.


In short, if you want to create a product or service that truly resonates with your users and meets their needs, you need to start with a strong UX strategy that includes foundational work such as personas, journeys, user flows, user research, service blueprints, and more.

Subscribe To The UX Formula Newsletter